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Submitter's Information
Kenneth Starkman
Dean, Technology and Engineering
Orange County
Fullerton College
CTE Dean
Ken Starkman
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Program Details
Marketing Management Skills Certificate
New Program
Marketing and Distribution (050900)
08/01/20
The Marketing Management Skills Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A minimum grade of C is required in each course taken. This certificate requires 15 units.
15 students annually
Program Proposal Attributes
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
To prepare students with entry level occupational skills for direct employment upon completion.
To prepare students for entry into paid and unpaid internships that lead to employment.
To increase the wages of incumbent workers currently employed in the field upon completion.
Course Units and Hours
15
n/a
n/a
Course Report
A minimum grade of C is required in each course.
| Required CORE MARKETING Courses (6 units) | Units | |
|---|---|---|
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing | 3 |
| Choose MARKETING SPECIALITY courses for a minimum of 9 units: | Units | |
| MKT 103 F | Principles of Advertising | 3 |
| MKT 201 F | Small Business Promotions | 3 |
| MKT 203 F | Principles of Retail Management | 3 |
| MKT 205 F | Understanding Multicultural Markets in the U.S. | 3 |
| MKT 208 F | Principles of Selling | 3 |
| MKT 161 F | Web Design for Digital Marketing | 1 |
| MKT 162 F | Search Engine Optimization | 1 |
| MKT 163 F | Search Engine Marketing | 1 |
| MKT 164 F | Online Advertising | 1 |
| MKT 165 F | Content Considerations for Digital Marketing | 1 |
| MKT 166 F | Social Media Marketing | 1 |
| MKT 167 F | Email Marketing | 1 |
| MKT 168 F | Digital Analytics Tools | 1 |
| MKT 169 F | Digital Marketing CAPSTONE: Strategy and Execution | 1 |
| Total Units | 15 | |
| Course | Title | Units | S1 or Y1 |
|---|---|---|---|
| MKT 100 F | Introduction to Marketing | 3 | S1 |
| MKT 151 F | Digital Marketing | 3 | S1 |
| Select 9 units below | |||
| MKT 103 F | Principles of Advertising | 3 | Y1 |
| MKT 201 F | Small Business Promotions | 3 | Y1 |
| MKT 203 F | Principles of Retail Management | 3 | Y1 |
| MKT 205 F | Understanding Multicultural Markets in the U.S. | 3 | Y1 |
| MKT 208 F | Principles of Selling | 3 | Y1 |
| MKT 161 F | Web Design for Digital Marketing | 1 | Y1 |
| MKT 162 F | Search Engine Optimization | 1 | Y1 |
| MKT 163 F | Search Engine Marketing | 1 | Y1 |
| MKT 164 F | Online Advertising | 1 | Y1 |
| MKT 165 F | Content Considerations for Digital Marketing | 1 | Y1 |
| MKT 166 F | Social Media Marketing | 1 | Y1 |
| MKT 167 F | Email Marketing | 1 | Y1 |
| MKT 168 F | Digital Analytics Tools | 1 | Y1 |
| MKT 169 F | Digital Marketing CAPSTONE: Strategy and Execution | 1 | Y1 |
Supporting Documents
Orange County Regional Questions
North Orange County Community College District
Fullerton College
Ken Starkman
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New Program
Business & Entrepreneurship
Submission Details
04/29/20 - 07:38 PM
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