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Submitter's Information
Susan Wyche
Dean of Career, Technical, and Extended Education
San Diego/Imperial
Palomar College
CTE Dean
Susan Wyche
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Program Details
Social Media Certificate of Achievement
Program Modifications (formerly substantial changes)
Digital Media (061400)
08/23/23
The Social Media Certificate of Achievement provides a comprehensive overview of the theory and practice of social media. Students who complete the requirements will be able to demonstrate how to create and share digital content in order to establish and grow a social media presence online. Potential careers students may enter upon completion include social media strategy, public relations, and/or online journalism. There are no prerequisite or enrollment limitations.
1-10 annually
Program Proposal Attributes
- Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
1. Promote cross-fertilization of students among business, media studies and graphics. 2. Prepare students for in-demand jobs in the areas of social media and digital online journalism.
Course Units and Hours
17
n/a
n/a
Course Report
We are making modifications to this program to improve completions and to give students knowledge and application of video. The GCMW 120 course (Designing for the Social Web) will be replaced with the DBA 105 course (Multimedia Storytelling). DBA 105 is offered more often than GCMW 120, and it gives students necessary skills for creating video content that is very much in demand on today’s social media platforms.
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| BUS 150 OR COMM 104 | Advertising or Introduction to Public Relations | 3 | S1 |
| BUS 152 | Social Media for Business | 3 | S1 |
| GCMW 115 | Web Page Layout/WordPress I | 2 | S1 |
| JOUR 130 | Blogging | 3 | S2 |
| DBA 105 | Multimedia Storytelling | 2 | S2 |
| JOUR 200 | Mastering Social Media | 3 | S2 |
| BUS 173 | Job search techniques | 1 | S2 |
Supporting Documents
San Diego/Imperial Regional Questions
No questions to display.
Submission Details
11/02/22 - 11:10 AM
Recommended
Return to Drafts
Please list the reason(s) for returning "Social Media Certificate of Achievement". to Susan Wyche's drafts. This message will be sent to swyche@palomar.edu
Comments, Documents, Voting
Comments
All Comments
Tina Recalde · 11/18/22
San Diego Mesa supports the program modification.
Susan Wyche · 11/17/22
Palomar supports this program modification as it will improve completion rates.
Shana Carr · 11/17/22
City supports.
Cassandra Storey · 11/17/22
SDCCE support program mod
Jennifer Lewis · 11/16/22
SWC supports this modification.
George Dowden · 11/15/22
Cuyamaca supports the modification.
Efrain Silva · 11/15/22
IVC supports modification.
Dr. Javier Ayala · 11/14/22
GC supports modification.
Dr. Al Taccone · 11/08/22
MiraCosta recommends given a modification only as the reasons for no new programs is compelling. Based on MiraCosta's enrollment experiences with social media programs and classes the concerns of COE are also compelling.
John Edwards · 11/07/22
Palomar college submitted the appropriate LMI from the COE. The COE does not recommend developing a *new* program for this occupation because 1) there is an oversupply in the region; and 2) there is a high number of institutions that train for this occupation. However, because this is a program modification and entry-level wages are above the living wage, the COE defers to the region. The colleges should also note that employers typically require a bachelor's