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Submitter's Information
Name
Dianna Chiabotti
Title
Dean, CTE EWD
Region
Bay Area
College
Napa Valley College
CTE Dean
CTE Dean's Name
Dianna Chiabotti
CTE Dean's Email
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Program Details
Program Title
Content Marketing
Submission Type
n/a
TOPs Code
Small Business and Entrepreneurship (050640)
Projected Start Date
08/01/18
Catalog Description
This certificate prepares individuals for marketing coordinator positions utilizing industry content as the basis of a business marketing strategy.
Student Learning Outcomes:
1. Develop content marking plans using digital media.
Enrollment Completer Projections
5
Program Proposal Attributes
Program Award Type(s) (Check all that apply)
- Certificate of Achievement: 8 to fewer than 16 semester (or 12 to fewer than 24 quarter) units (B)
Program Goal
The goals and objectives of this program are to increase students’ employability and effectiveness by providing a stackable certificate linked to occupation needs of the industry.
Course Units and Hours
Total Certificate Units (Minimum and Maximum)
16
Units for Degree Major or Area of Emphasis (Minimum and Maximum)
n/a
Total Units for Degree (Minimum and Maximum)
n/a
Course Report
Program Requirements Narrative
n/a
Program Requirements
BUSI 251 Business Marketing 3 Yr1, Fall Sem
BUSI 252 Social Media 1 Yr1, Spr Sem
CISA 287 Microsoft Publisher 1 Yr1, Fall Sem
COMS 288 Microsoft PowerPoint 1.5 Yr1, Fall Sem
DART 120 Intro to Digital & Graphic Design 3 Yr1, Spr Sem
ENGL 120 Reading & Composition 1 4 (prereqENGL 90 or Placement) Yr1, Fall Sem
ENGL 200 Creative Writing 3 ENGL 90 or Placement Yr1, Spr Sem
Supporting Documents
Upload Labor Market Information (LMI)
Bay Area Regional Questions
Goal of Program
CTE
Include any other information you would like to share.
Our Business and Entrepreneurship Advisory Committee has specifically requested this program.
Please list similar programs at other colleges in the service area which may be impacted, including the name of the college, the name of the program that may be impacted, the name of the person you contacted and the outcome of that contact.
Santa Rosa JC and Solano CC do not have a digital marking program. I talked with Solano College Dean and there was no objection. I attempted to contact SRJC Dean but he was out ill. I have reached out via email.
Submission Details
Published at
02/27/18 - 04:03 PM
Status
Recommended
Return to Drafts
Please list the reason(s) for returning "Content Marketing". to Dianna Chiabotti's drafts. This message will be sent to dchiabotti@napavalley.edu
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