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California Regional Consortia

Fashion Media, Events, & Promotion

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Submitter's Information

Name

JohnPaul Nguyen

Title

Curriculum Assistant

Region

Orange County

College

Orange Coast College

CTE Dean

CTE Dean's Name

Lisa Knuppel

CTE Dean's Email

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Program Details

Program Title

Fashion Media, Events, & Promotion

Submission Type

New Program

TOPs Code

Fashion Merchandising (130320)

Projected Start Date

08/20/24

Catalog Description

The Fashion Media, Events, & Promotions Associate in Science will incorporate general education courses and major coursework to provide students with core skills in fashion merchandising concepts, fashion history, color theory, industry-specific computer programs, and sustainability. Students will also gain knowledge in directed skills related to public relations, creative production, writing for social media, photography, and event planning. Upon completion students will be prepared for transfer and/or entry level employment in the fields of event planning, public relations (PR), styling, fashion marketing and media production in the fashion industry and related businesses.

Enrollment Completer Projections

15 annual completers.

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • A.S. Degree (S)
Program Goal

Upon completion, the completers will be prepared for entry-level employment as Merchandise Displayers, Window Trimmers, Market Research Analysts, and Marketing Specialists, and may be eligible for transfer to four-year institutions to complete additional studies in a similar major.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

n/a

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

29.0

Total Units for Degree (Minimum and Maximum)

60.0

Course Report

Program Requirements Narrative

The outcome of the program is to prepare students for entry-level employment as a professional and competent fashion merchandiser in the fields of event production, social media management, fashion marketing and media relations.

Program Requirements

Course

Title

Units

Year/Semester
(Y1 or S1)

FASH A110

Applied Textiles and Design

3.0

Yr 1, S1

FASH A115

Introduction to the Fashion Industry

3.0

Yr 1, S1

FASH A120

History of Fashion

1.5

Yr 1, S1

FASH A121

Street Style

1.5

Yr 1, S1

FASH A170

Clothing Design and Selection3.0

3.0

Yr 1, S1

FASH A175

Applied Color and Design Theory

3.0


Yr 1, S1

or




ART A110

Applied Color and Design Theory

3.0

Yr 1, S1

FASH A177

Fashion Merchandising Concepts

3.0

Yr 1, S1

FASH A181

Fashion Internship

2.0

Yr 1, S1

FASH A182

Professional Practices

2.0

Yr 1, S1

FASH A190

Apparel Industry Sustainability: The Environment, Ethical Business Practices & the Law

3.0

Yr 1, S1

FASH A200

Fashion Internship Lecture

1.0

Yr 1, S1

FASH A255

Fashion Illustrating Techniques 1

3.0

Yr 1, S1





Directed Coursework




FASH A117

Creative Production

3.0

Y1, S2

FASH A118

Trend Forecasting

3.0

Y1, S2

FASH A225

Media, Events, and Promotions

3.0

Y1, S2

CMST A109

Social Media Strategies

3.0

Y1, S2

ENGL A123

Writing for Social Media

3.0

Y1, S2

PHOT A109

Smartphone Fashion Photography

2.0

Y2, S1

or




PHOT A123

Introduction to Digital Photography

3.0

Y2, S1





Electives to meet 60 Unit requirement


2.0 - 1.0

Y2, S1

GE Breadth

for AS

12.0

Y2, S2

Total


60.0







Supporting Documents

Upload Labor Market Information (LMI)

Orange County Regional Questions

District

Coast Community College District

College

Orange Coast College

CRLC Member

Lisa Knuppel

Email

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Phone

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Reason for program recommendation request

New Program

Place of program in college's curriculum/similar program

This degree program is one of several opportunities for students to develop specialized skills in Fashion, Merchandising, Fashion Media, and Fashion Promotion and Marketing.  Similar certificates and degrees offered by our institution are as follows: Fashion Design AS, Fashion Design COA, Fashion Merchandising AS, Fashion Merchandising COA, Apparel Construction COA, Apparel Construction AS, Production and Product Development COA, Production and Product Development AS, Display and Visual Presentation COA, Display and Visual Presentation AS, Apparel Industry Sustainability COS, and Industrial Sewing COS.

List similar programs at other colleges in the Orange County Region

Similar Programs at other colleges college in the local service area include: Fashion Merchandising AA at Fullerton, Fashion Consulting COA at Santa Ana, Fashion Merchandising COA and AS at Saddleback, Visual Display and Presentation AS at Saddleback, Fashion Display and Presentation AS at Saddleback, Fashion Merchandising COA and AS at Mt San Antonio, Fashion Merchandising COA, AA, and AS at Long Beach City, and Fashion Merchandising COA and AS at El Camino.

Annual Enrollment projects (non-duplicative)

The average annual enrollment projection for this program is 45. 

Advisory Minutes
Priority Sector

Business/Entrepreneurship

Submission Details

Published at

05/08/24 - 03:23 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Fashion Media, Events, & Promotion". to JohnPaul Nguyen's drafts. This message will be sent to jpnguyen@occ.cccd.edu

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