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Submitter's Information
Gary Graves
Professor
Orange County
Fullerton College
CTE Dean
Carlos Ayon
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Program Details
Marketing Management Associate in Science Degree
Program Modifications (formerly substantial changes)
Marketing and Distribution (050900)
07/01/27
The Marketing Management Associate in Science Degree is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. This degree requires 24-25 units.
25-100
Program Proposal Attributes
- A.S. Degree (S)
The Marketing Management Associate in Science Degree is designed to meet occupational and transfer education goals by preparing students for entry-level and advancement opportunities in marketing, sales, digital marketing, customer relationship management, and business development. The program provides students with practical, transferable skills in marketing strategy, communication, analytics, social media, customer engagement, and emerging digital business tools, aligned with current workforce needs across Los Angeles and Orange counties. According to the Orange County Center of Excellence Labor Market Analysis, there are projected to be more than 5,200 annual openings in related marketing and sales occupations within the region, with strong employer demand for skills such as marketing, sales, CRM software, communication, project management, and digital marketing. The degree also supports lifelong learning and prepares students for transfer to programs in marketing, business administration, communications, and related disciplines.
Course Units and Hours
n/a
24-25
60
Course Report
NOTE: This is a program renewal of an existing program, as NO APPROVAL FROM OCRC is on file.
Outcome 1: Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
Outcome 2: Utilize a working vocabulary of business terminology.
| Code | Title | Units |
|---|---|---|
| Required CORE MARKETING Courses (6 units) | ||
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Select from the following MARKETING SPECIALTY courses (9 units): | 9 | |
| Principles of Advertising | 3 | |
| Small Business Promotions | 3 | |
| Principles of Retail Management | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Selling | 3 | |
| Public Speaking for Business | 4 | |
| International Marketing | 3 | |
| Select one COMMUNICATIONS course from the following (3-4 units): | 3-4 | |
| Business Communications | 3 | |
| Public Speaking for Business | 4 | |
| Critical Reasoning and Writing for Business (formerly Writing for Business) | 3 | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Select one MANAGEMENT course from the following (3 units): | 3 | |
| Introduction to Business | 3 | |
| Principles of International Business | 3 | |
| Small Business Management | 3 | |
| Select one LAW course from the following (3 units): 1 | 3 | |
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Business Law I (formerly BUS 241AF) | 3 | |
| Total Units | 24-25 | |
Supporting Documents
Orange County Regional Questions
North Orange County Commuity College District
Fullerton College
Ken Starkman
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Program Modification
Business Management
Not Applicable; previously approved program
25-100
Business/Entrepreneurship
Submission Details
05/27/26 - 10:59 PM
Informational
Return to Drafts
Please list the reason(s) for returning "Marketing Management Associate in Science Degree". to Gary Graves's drafts. This message will be sent to ggraves@fullcoll.edu
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