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Submitter's Information
Shana Carr
Acting Dean, Business, IT, Cosmo, Engineering and Trades
San Diego/Imperial
San Diego City College
CTE Dean
Shana Carr
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Program Details
Business Management, Associate of Science Degree
Program Modifications (formerly substantial changes)
Small Business and Entrepreneurship (050640)
08/01/24
The Associate of Science Degree in Business Management is designed for individuals planning to start, operate, or work in a small or large business. Students develop a strong foundation for business success with a focus on management processes in planning, organizing, directing, and controlling a business across diverse settings. The program includes essential skills in key areas of entrepreneurial interest as well as offers students hands-on experience managing a business. The program emphasis is placed on starting and managing a business focusing on day-to-day decision making in key areas, such as management, marketing, finance, and communication. Students who successfully complete the award are prepared to start and/or manage a business as well as prepare students currently working in a business for advancement into management positions.
Award Notes
The Business Department recommends that students planning to transfer completes BUSE 119 instead of BUSE 092.
(A) Enrollment Data
Annual Sections (SECT) # and Annual Enrollment (ENROLL) Total
| 2020-2021* | 2021-2022* | ||||
|---|---|---|---|---|---|
| Course Department Number | Course Title | SECT | ENROLL | SECT | ENROLL |
| ACCT 128A | Recordkeeping | 1 | 65 | 1 | 33 |
| ACCT 128B | Payroll | 1 | 51 | 1 | 34 |
| BUSE 102 | Introduction to Customer Service | 1 | 27 | 1 | 40 |
| BUSE 119 | Business Communications | 6 | 230 | 7 | 192 |
| BUSE 150 | Human Relations in Business | 3 | 104 | 3 | 79 |
| BUSE 155 | Small Business Management | 2 | 67 | 2 | 61 |
| BUSE 157 | Developing a Plan for the Small Business | 1 | 42 | 0 | 0 |
| BUSE 201 | Business Organization and Management | 2 | 75 | 2 | 63 |
| BUSE 270 | Business Internship / Work Experience | 0 | 0 | 0 | 0 |
| BUSE 92 | Introduction to Business Communication | 4 | 116 | 4 | 132 |
| MARK 100 | Principles of Marketing | 5 | 194 | 4 | 112 |
| MARK 105 | Professional Selling | 1 | 29 | 0 | 0 |
| MARK 130 | Advertising Principles | 0 | 0 | 0 | 0 |
*The college experienced limited courseoffering and enrollment during the pandemic.
Source: https://www.sdcity.edu/about/institutional-effectiveness/research/enrollment-dashboard.aspx
(B) Completer Projections
Based on enrollment data, the estimated completer projection of students to earn the award annually is 10 students.
Program Proposal Attributes
- A.S. Degree (S)
The Business Studies Department at San Diego City College offers a wide variety of programs for both transfer and career-focused students. Programs are designed to provide students with the education they need to launch their own business or join an established business in an entry-level position. Completion of these programs equip students with strategies, plans, procedures, and policies that guide a business and prepares students to work in a variety of positions in retail, corporate establishments, small businesses, human resources, and other business settings.
Program Learning Outcomes
Students who complete the program will be able to:
●Apply effective and ethical communication skills across various business situations, considering the legal implications of decisions impacting business organizations.
● Analyze business scenarios to create and implement plans of action.
● Describe the laws that govern business in America and the principles underlying fundamental legal concepts.
Career Options
Most careers related to the field of business studies require education beyond the associate degree and some may require a graduate degree. However, earning a certificate or an associate degree in business studies can boost employability in many fields offering jobs such as: marketing assistant, recruiter, bank teller, staff accountant, sales associate or representative, customer service representative, product demonstrator, fundraiser, data entry associate, human resources specialist.
Course Units and Hours
n/a
19
19
Course Report
The program modifications made to the Business Management Associate of Science degree (previously titled Small Business Management Entrepreneur) does not change the total number of awards being offered in the region. Program modifications will not contribute to an overproduction to the supply in the labor market demand as it will continue to yield the same number of graduates or completers as in previous years.
This program modification updates the program course requirements that reflects industry needs in business and management as well as update the program title.
The Associate of Science degree in Business Management (previously titled Small Business Management Entrepreneur) is well-established and has been serving the region and local community since its Regional Consortium recommendation on May25, 2018 and State Chancellor’s Office approval since January 1, 1970 under the original title Small Business Management.
● This award received Regional Consortia recommendation on May 25, 2018. Please see attached Regional Consortia recommendation.
● This award received CCCCO approval on January1, 1970 under the program title Small Business Management. Please see attached COCI approval letter.
○ A program modification to include the program title change to Small Business Management Entrepreneur among course requirements was approved by the CCCCO on September 22, 2013. There is no new COCI approval letter provided in the revision to the program title. Please seethe approval history at COCI.
Courses required for the major:
| Course | Title | Units | Year/Semester (Y1 or S1) | |
|---|---|---|---|---|
| ACCT 128A | Recordkeeping | 1.5 | Y1, S1 | |
| ACCT 128B | Payroll | 1.5 | Y1, S1 | |
| BUSE 92 | Introduction to Business Communication | 3 | Y1, S1 | |
| or | BUSE 119 | Business Communications | 3 | Y1, S1 |
| BUSE 155 | Small Business Management | 3 | Y2, S1 | |
| BUSE 270 | Business Internship / Work Experience | 1 | Y2, S2 |
Complete nine (9) units from the following:
| Course | Title | Units | Year/Semester (Y1 or S1) |
|---|---|---|---|
| BUSE 102 | Introduction to Customer Service | 3 | Y1, S2 |
| BUSE 150 | Human Relations in Business | 3 | Y1, S2 |
| BUSE 157 | Developing a Plan for the Small Business | 3 | Y2, S1 |
| BUSE 201 | Business Organization and Management | 3 | Y2, S1 |
| MARK 100 | Principles of Marketing | 3 | Y2, S1 |
| MARK 105 | Professional Selling | 3 | Y2, S2 |
| MARK 130 | Advertising Principles | 3 | Y2, S2 |
Supporting Documents
San Diego/Imperial Regional Questions
No questions to display.
Submission Details
11/09/22 - 12:14 PM
Not Recommended
Return to Drafts
Please list the reason(s) for returning "Business Management, Associate of Science Degree". to Shana Carr's drafts. This message will be sent to scarr@sdccd.edu
Comments, Documents, Voting
Comments
All Comments
Susan Wyche · 12/09/22
Palomar supports the program modification.
Tina Recalde · 12/09/22
San Diego Mesa supports the program modification.
George Dowden · 12/09/22
Cuyamaca supports but shares the concern over the award name.
Jesse Lopez · 12/08/22
Miramar College supports a modification, not a new program. However, faculty have shared a concern about the award name. See the full note below: "My only concern is about City's proposals: It appears that they are proposing to change the name of their entrepreneurship degree and certificate from "Small Business Management Entrepreneur" to "Business Management." I think this change in title might be misleading for students, since business management and entrepreneurship are not really the same thing. And City's degree and certificate seem to still be about entrepreneurship: The course requirements appear to be directed towards this and the TOP code is specific to Small Business and Entrepreneurship (050640). So I think City's award title should remain something like "Entrepreneurship" or "Small Business Management." At Miramar we have an Entrepreneurship certificate and degree and also a separate and distinct Business Management certificate and degree. The Business management one is a more general degree that prepares students to work in already-existing businesses as a first-level supervisor or similar position. The Entrepreneurship one prepares students to start and run their own small business as a business owner/founder. I believe this is a relatively common distinction in degrees/certificates at CCC campuses and is also expressed in the different TOP codes for these areas."
Cassandra Storey · 12/08/22
Is this a program mod or a new program?
Dr. Javier Ayala · 12/08/22
No support due COE evidence.
John Edwards · 11/30/22
San Diego City College submitted the appropriate LMI from the COE. The COE does not recommend developing a *new* program for these occupations because 1) there is an estimated oversupply in the region and 2) a large number of institutions train for these occupations. Colleges should also note that employers typically require a bachelor’s degree as the minimum educational requirement for these occupations. However, because this is a program modification and the program includes an entrepreneurial component, the COE defers to the region.