Skip to main content
Browser not supported!
We recommend using a modern browser such as Google Chrome, Microsoft Edge, Apple Safari, or Mozilla Firefox.

Submitter's Information

Name

Jonathan Polidano

Title

CTE Liaison

Region

Inland Empire/Desert

College

Chaffey College

CTE Dean

CTE Dean's Name

Yolanda Friday

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Marketing A.S. Degree

Submission Type

New Program

TOPs Code

Marketing and Distribution (050900)

Projected Start Date

08/16/21

Catalog Description

The Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion and channels of distribution. The Marketing concentration prepares students for entry-level positions in marketing, sales, and/or advertising. The Associate in Science in Business with a concentration in Marketing is designed for the student seeking a career in marketing upon completion of the Associate Degree. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective.

Enrollment Completer Projections

Annual completer numbers are expected to be 30 students combined between the Certificate of Achievement and the A.S. Degree based on market need. 

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • A.S. Degree (S)
Program Goal

Completion of this program will provide students with the theoretical and practical knowledge to pursue employment in a number of marketing fields. 

Employment for the marketing occupational group is expected to increase by 9% between 2017 and 2022 in the Inland Empire/Desert Region. Nearly 17,000 job openings will be available over that timeframe. 

The entry-level wage for each occupation in the middle-skill and above middle-skill categories are above the MIT Living Wage estimate of $12.30 per hour for a single adult. 

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

n/a

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

Min: 30, Max: 31

Total Units for Degree (Minimum and Maximum)

Min: 30, Max: 70

Course Report

Program Requirements Narrative

Completion of this program requires successful completion of seven core business classes. Students also select one of two accounting courses and two additional business courses from a list of offerings. Standard GE and elective course requirements must also be completed to reach the total required units. The program is intended to be completed in 4 semesters. 

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
BUS 10
3S1
ECON 2
3S1
ENGL 1A
3S1
ACCTGFS 30
3S1
CCGE: C1 ARTS

3S1






BUS 60
3S2
BUSMKT 40
3S2
CCGE: C2 HUMANITIES
3S2
ENGLE 1B
3S2
COMSTD 2
3S2




ACCTG 1A OR ACCTGFS 465
3-4S3
BUS 88
3S3
BUSMKT 55
3S3
MARKETING ELECTIVE
3S3
CHOICE U.S. HISTORY
3S3




BUSL 28A
3S4
BUSMKT 13
3S4
MARKETING ELECTIVE
3S4
CCGE: B NATURAL SCIENCES
4S4
PSYCH 1 OR SOC 10
3S4

Supporting Documents

Upload Labor Market Information (LMI)

Inland/Empire Desert Regional Questions

Submission Details

Published at

02/02/21 - 10:51 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Marketing A.S. Degree". to Jonathan Polidano's drafts. This message will be sent to jonathan.polidano@chaffey.edu

Comments, Documents, Voting

Comments

All Comments


DT

Diann Thursby Super User   ·  02/08/21

Received regional recommendation at 2-8-2021 IEDRC Deans Meeting.