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Submitter's Information
Jonathan Polidano
CTE Liaison
Inland Empire/Desert
Chaffey College
CTE Dean
Yolanda Friday
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Program Details
Marketing A.S. Degree
New Program
Marketing and Distribution (050900)
08/16/21
The Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion and channels of distribution. The Marketing concentration prepares students for entry-level positions in marketing, sales, and/or advertising. The Associate in Science in Business with a concentration in Marketing is designed for the student seeking a career in marketing upon completion of the Associate Degree. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective.
Annual completer numbers are expected to be 30 students combined between the Certificate of Achievement and the A.S. Degree based on market need.
Program Proposal Attributes
- A.S. Degree (S)
Completion of this program will provide students with the theoretical and practical knowledge to pursue employment in a number of marketing fields.
Employment for the marketing occupational group is expected to increase by 9% between 2017 and 2022 in the Inland Empire/Desert Region. Nearly 17,000 job openings will be available over that timeframe.
The entry-level wage for each occupation in the middle-skill and above middle-skill categories are above the MIT Living Wage estimate of $12.30 per hour for a single adult.
Course Units and Hours
n/a
Min: 30, Max: 31
Min: 30, Max: 70
Course Report
Completion of this program requires successful completion of seven core business classes. Students also select one of two accounting courses and two additional business courses from a list of offerings. Standard GE and elective course requirements must also be completed to reach the total required units. The program is intended to be completed in 4 semesters.
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
BUS 10 | 3 | S1 | |
ECON 2 | 3 | S1 | |
ENGL 1A | 3 | S1 | |
ACCTGFS 30 | 3 | S1 | |
CCGE: C1 ARTS | 3 | S1 |
BUS 60 | 3 | S2 | |
BUSMKT 40 | 3 | S2 | |
CCGE: C2 HUMANITIES | 3 | S2 | |
ENGLE 1B | 3 | S2 | |
COMSTD 2 | 3 | S2 |
ACCTG 1A OR ACCTGFS 465 | 3-4 | S3 | |
BUS 88 | 3 | S3 | |
BUSMKT 55 | 3 | S3 | |
MARKETING ELECTIVE | 3 | S3 | |
CHOICE U.S. HISTORY | 3 | S3 |
BUSL 28A | 3 | S4 | |
BUSMKT 13 | 3 | S4 | |
MARKETING ELECTIVE | 3 | S4 | |
CCGE: B NATURAL SCIENCES | 4 | S4 | |
PSYCH 1 OR SOC 10 | 3 | S4 |
Supporting Documents
Inland/Empire Desert Regional Questions
Submission Details
02/02/21 - 10:51 PM
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Return to Drafts
Please list the reason(s) for returning "Marketing A.S. Degree". to Jonathan Polidano's drafts. This message will be sent to jonathan.polidano@chaffey.edu
Comments, Documents, Voting
Comments
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Diann Thursby Super User · 02/08/21
Received regional recommendation at 2-8-2021 IEDRC Deans Meeting.