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Submitter's Information

Name

Kwokwai Sunny Siu

Title

Assistant Professor

Region

Inland Empire/Desert

College

Riverside City College

CTE Dean

CTE Dean's Name

Shari Yates

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Design Agency Experience

Submission Type

New Program

TOPs Code

Digital Media (061400)

Projected Start Date

02/17/26

Catalog Description

This certificate prepares students for entry level careers in the Graphic Arts with an emphasis on practical design agency and real client project experiences. This includes skill building instruction in graphic design, digital media, motion graphics, electronic publication, illustration, and client projects. Classes are structured in a studio style environment to give strong academic and hands-on experience in graphic design and production techniques using the latest equipment and software available.

Enrollment Completer Projections

Applied Digital Media and Printing program required courses are offered every semester to assist student completion rates. The majority of the scheduled courses satisfy degree requirements for multiple certificates. This provides ADM students with a variety of available pathways to completion. The target completion rate for the Design Agency Experience Certificate is 25 students annually.

Design Agency Experience Certificate Required Courses Enrollment Totals

Course

Title

Annual # Sections

Section Enrollment

Annual Enrollment Total

ADM 63B

Design for Electronic Publication

1

35

35

ADM 71B

Adobe Photoshop, Advanced

1

35

35

ADM 74B

Web Design II

1

35

35

ADM 77B

Adobe Illustrator for Graphic Art, Advanced

1

35

35

ADM 69B

Motion Graphic and Special Effects, Advanced

1

24

24

ADM 70

Project Production and Portfolio

2

24

48

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Program Goal

The Design Agency Experience certificate, offered by the Applied Digital Media and Printing program, provides prospective learners from a diverse community with hands-on training in the fields of graphic art and design. Successful completion of this career-technical program will equip students with foundational skills and practical knowledge in all phases of design elements, design principles, project design, project production and promotion. Possible career outcomes for this program include: graphic artist, production artist, graphic design assistant, layout designer, graphic designer, digital designer, digital artist, production assistant, content creator, and creative associate. Relevancy of this program is maintained via annual input from an advisory committee and industry feedback.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

18

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

n/a

Total Units for Degree (Minimum and Maximum)

n/a

Course Report

Program Requirements Narrative

Required Courses (18 units)                                                                                                                                              Units

ADM-63B             Design for Electronic Publication                                                                                               3
ADM-71B             Adobe Photoshop, Advanced                                                                                                     3
ADM-74B             Web Design II                                                                                                                                    3
ADM-77B             Adobe Illustrator for Graphic Art, Advanced                                                                         3
ADM-69B             Motion Graphics and Special Effects, Advanced                                                                  3             

ADM-70               Project Production and Portfolio                                                                                               3

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
ADM63BDesign for Electronic Publication
3S1
ADM71BAdobe Photoshop, Advanced
3S1
ADM74BWeb Design II
3S1
ADM69BMotion Graphics and Special Effects, Advanced
3S2
ADM77BAdobe Illustrator for Graphic Art, Advanced
3S2
ADM70Project Production and Portfolio
3S2

Submission Details

Published at

09/07/25 - 08:11 PM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Design Agency Experience". to Kwokwai Sunny Siu's drafts. This message will be sent to kwokwai.siu@rcc.edu

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AC

Andria Coyle Super User   ·  10/14/25

Received regional recommendation at the 10-13-2025 IEDRC Deans Meeting.